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Principles of Marketing

1,595

  • Author: Dr. Vivek Madhukar Dandekar, Mrs. Shubhra Willams
  • Binding: Hardbound
  • Edition: 2020
  • ISBN: 978-81-947101-5-8
  • Language: English
  • Publisher: Manglam Publications

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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, arts and management. However, it can also be recommended to postgraduate students of commerce (M.Com.) and Management (MBA and other PG Diploma courses).

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