Technological Developments IN Engineering and Management
₹1,599
- Chief Editors: Dr. R.Thamil Magal, Dr. Roopa Shettigar, Dr.V. Selvaraj, Dr. Dheva Rajan S, Dr. C. Samson Jerold Samuel
- Editors: Dr. S. Thanikaikarasan, Dr. Subhasis Roy, Dr. Dhiren Ramanbhai Patel, Mr. R. Harsha, S. Gnanasekaran
- Binding: Hardcover
- Edition: 2022
- ISBN: 978-93-91697-12-9
- Language: English
- Publisher: TECH PRESS
In stock
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