Business Communication has emerged as a response to the growing recognition that communication is necessary for making an impact on interpersonal relationship. Designed specifically as a practical guide for students seeking a foothold on the corporate ladder, the book addresses itself to issues concerning honing of both oral and written communication skills. The text has been aimed at articulating and systematizing the entire area of the communication process. The book is expected to be of particular use to students preparing for B.Com, B.B.A/B.B.M, M.B.A, Foundation Course of Institute of Company Secretaries of India and all others preparing for business qualifications.
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International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services. It is a storehouse of the latest developments in international marketing from a …
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After two years of mask, social distancing, virtual school and colleges fear for vulnerable loved ones and loneliness, this is the news no one wanted to hear. The virus that causes Covid -19 has changing itself to adapt and infect more people on a wider scale. Due to the unpredictable nature of this mutating virus …
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I am extremely happy to place this book Business Environment before the learned teaching faculty, Research Scholars and students. This book has been designed and developed in accordance with the NEP and Revised CBCS syllabus prescribed for BA/B.Com of all university. This book designed to cater to the needs of BA/B.Com Students. The Present book …
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Development Communication refers to a spectrum of communication processes, strategies and principles within the field of international development, aimed at improving the conditions and quality of life of people struggling with underdevelopment and marginalization. Reflective of the field’s historical evolution, Development communication is characterized by conceptual flexibility and diversity in the application of communication techniques …
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Entrepreneurship has been seen as a phenomenon allowing economic development, job creation, increased productivity and innovation, but many studies do not include the causes of these events. Consequently, the objective of this book is to fill this gap by combining several studies from more practice-oriented perspectives. The various chapters presented here follow several approaches which …
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This book aims to bring together the various streams of thought on public finance as well as make the students understand the institutional and practical aspects. It is designed to provide the necessary tools and conceptual framework to understand the fiscal situations. Public Finance is an attempt to fill this gap in the public economics …
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This book is designed focusing its attention not only on the syllabus of M.Com., GST Practitioners and other graduates, but also on general understanding about Goods and Services Tax (GST). The Book Contains all amendments of provisions and rules up to 2020, the large number of examples for better understanding of the Goods and Services …
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The knowledge of law related to business is indispensable to the students of Commerce. This book deals with Introduction of Business Regulatory Framework which introduces legal aspects of Business and Law related to Business. The Indian Contract Act & Sale of Goods Act regulates the day to day business transaction etc., is the core of …
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