00

Shopping Cart

close
No products in the cart.
Return to shop
00

Shopping Cart

close
No products in the cart.
Return to shop
Sale!

International Marketing

1,695 1,288

  • Author: Dr. Vivek Madhukar Dandekar, Mr. Manharan Anant
  • Binding: Hardbound
  • Edition: 2020
  • ISBN: 978-81-947101-7-2
  • Language: English
  • Publisher: Manglam Publications

In stock

Share this :
Sale!

International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options available to an Indian business school professor and students.

Reviews

There are no reviews yet.

Be the first to review “International Marketing”

Your email address will not be published. Required fields are marked *

SKU: 978-81-947101-7-2 Category: Tag:
Chat with us

Thanks

Your Enquiry was sent successfully. We'll contact you as soon as possible.

Meanwhile you can contact us:

Mob. : 9868572512, 9811477588

E-mail: manglam.books2007@rediffmail.com