This book reveals that the production and marketing of pineapple in Kolli hills Namakkal, Tamil Nadu. It analyses the socio-economic status of farmers, trends in cost of pineapple cultivation, analyze estimate the economics of pineapple production on the basis of benefit cost analysis, the mode of marketing of pineapple, the problems of production. And also suggest some suitable policy measures to enhance the sustainability of pineapple cultivation in the study area on the basis of findings of the present study. It contains analysis pattern of pineapple cultivation and various components of cost of cultivation of pineapple on the basis of results obtained through field survey in Kolli hills, Namakkal District. It examines the economics of pineapple cultivation in terms of gross or net profit of pineapple cultivation. The economics of pineapple production is indispensable since there is no proper farm business data on its cost of production. The accurate figure on establishment cost, operating cost and input requirement of pineapple orchard would be greatly helpful to the pineapple producers in general. This information will be of immense use to farm financing institutions. Area under pineapple is gradually expanding in the study area district. The book is an attempt to analyse the feasibility of investment in pineapple gardens and to find out the profitability of pineapple crop.