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Marketing Management

1,350

  • Author: Dr. D. Ranjith Kumar, Dr. J. Sivashankar
  • Binding: Hardbound
  • Edition: 2021
  • ISBN: 978-81-950267-4-6
  • Language: English
  • Publisher: Anvi Books & Publishers

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This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. This book will make the readers to understand marketing theory & concepts and prepare them as tomorrow’s marketing managers, academicians etc. The text is written in a simple and lucid style to understand theory and concepts with live corporate examples. As a core text book to post graduate students, MBA, M Com, M A, M Tech etc it underlies a specific objective.

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SKU: 978-81-950267-4-6 Category: Tag:
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