There is little doubt that customers have the upper hand in today’s highly competitive marketplace, which might be called a buyer’s market. Marketing is the art and science of cultivating and maintaining successful customer connections.Marketing Management,text book is an outline toMarket Segmentation, Marketing Programme and Pricing Decision.The book is concerned mainly with the elementary components and feature of marketing management, importance of marketing management in India, marketing environment, consumer behaviour, target marketing, product positioning, pricing, business buying process, market segmentation, contemporary areas of marketing, E-commerce and E-marketing, green marketing, blue marketing, event marketing, network marketing, direct marketing, marketing channels, marketing communication, global marketing, social marketing and viral marketing. It has been organised into 50 chapters. It is hoped that the book will show very beneficial to the researchers, graduate and postgraduate students of engineering, management, commerce, basic sciences, researchers, industrialists, and the common readers interested in marketing. In addition, it will also be beneficial to candidates appearing for various competitive examinations such as I.A.S., I.E.S., C.A. and N.E.T. examinations. At the end of this textbook, necessary question bank is included for the convenience of the students. Any recommendation to further improve its matters is most welcome.
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This book examines the evolution and present structure of the monetary, banking, and financial system of India, with a focus on post-1991 period. The book deals with forms and functions of money (including e-money), the role of the Reserve Bank of India (RBI) in monetary and credit management, and the evolution of monetary policy in …
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This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. This book will make the readers to understand marketing theory & concepts and prepare them as tomorrow’s marketing managers, …
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Principles of Business Management is intended to make the students understand business management principles and practices to withstand the competitive business environment. To impart the basic understanding of business management, to enable the students to apply different skills and technique to assist the management in taking appropriate decisions relating to business enterprise. This foundational text …
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Entrepreneurial Development is a fantastic book that discusses the foundations of entrepreneurship in a clear and complete manner. This book presents a complete survey of the Entrepreneurial Development in terms of characteristics of entrepreneurship, types of entrepreneurs, entrepreneurial traits, entrepreneurship as career option, qualities and functions of entrepreneurs, role of entrepreneur in economic growth, theories …
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