There is little doubt that customers have the upper hand in today’s highly competitive marketplace, which might be called a buyer’s market. Marketing is the art and science of cultivating and maintaining successful customer connections.Marketing Management,text book is an outline toMarket Segmentation, Marketing Programme and Pricing Decision.The book is concerned mainly with the elementary components and feature of marketing management, importance of marketing management in India, marketing environment, consumer behaviour, target marketing, product positioning, pricing, business buying process, market segmentation, contemporary areas of marketing, E-commerce and E-marketing, green marketing, blue marketing, event marketing, network marketing, direct marketing, marketing channels, marketing communication, global marketing, social marketing and viral marketing. It has been organised into 50 chapters. It is hoped that the book will show very beneficial to the researchers, graduate and postgraduate students of engineering, management, commerce, basic sciences, researchers, industrialists, and the common readers interested in marketing. In addition, it will also be beneficial to candidates appearing for various competitive examinations such as I.A.S., I.E.S., C.A. and N.E.T. examinations. At the end of this textbook, necessary question bank is included for the convenience of the students. Any recommendation to further improve its matters is most welcome.
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This book examines the evolution and present structure of the monetary, banking, and financial system of India, with a focus on post-1991 period. The book deals with forms and functions of money (including e-money), the role of the Reserve Bank of India (RBI) in monetary and credit management, and the evolution of monetary policy in …
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Managing human resources is an essential part of every company’s overall objective to give value to customers, stakeholders, employees, and the communities in which it operates. With this course, you’ll gain a grasp of the fundamentals of HRM, as well as how it connects to your company’s strategy.For today’s profession, students need a solid foundation …
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Quantitative techniques are a scientific approach to the managerial decision-making. The successful use of Quantitative Techniques for management would help the organizations in solving complex problems on time, with greater accuracy and it is more significant in the application of theories, especially in social sciences. Hence, the author takes an advantage to write this book …
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Entrepreneurial Development is a fantastic book that discusses the foundations of entrepreneurship in a clear and complete manner. This book presents a complete survey of the Entrepreneurial Development in terms of characteristics of entrepreneurship, types of entrepreneurs, entrepreneurial traits, entrepreneurship as career option, qualities and functions of entrepreneurs, role of entrepreneur in economic growth, theories …
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