Using contemporary, real-world examples and the latest pedagogical tools, Principles of Management showcases how management concepts and practices can be utilized to achieve personal and business excellence. Organized around the four main traditional functions of management—planning, organizing, controlling and leading— this book includes current thinking and practice on the most important issues facing management, managers and employees with a special focus on examples from India. The text of this book has been developed and designed to cater to the needs of professional managers and management students of various Indian Universities and Business Schools. It may also be profitably used by the students of B.B.A and other professional courses. Principles of Management gives students an insight of what the management is all about. The language has been kept simple and easy to understand which students will find very useful.
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Principles of Business Management is intended to make the students understand business management principles and practices to withstand the competitive business environment. To impart the basic understanding of business management, to enable the students to apply different skills and technique to assist the management in taking appropriate decisions relating to business enterprise. This foundational text …
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Principles of Marketing explores each part of the marketing process from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. The book is positioned for the undergraduate students of commerce, …
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This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. This book will make the readers to understand marketing theory & concepts and prepare them as tomorrow’s marketing managers, …
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Quantitative techniques are a scientific approach to the managerial decision-making. The successful use of Quantitative Techniques for management would help the organizations in solving complex problems on time, with greater accuracy and it is more significant in the application of theories, especially in social sciences. Hence, the author takes an advantage to write this book …
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